Portfolio

Impact Story

Breaking barriers: how Bethesda Home for the blind is empowering future blind lawyers. This is an original human centred story of 5 blind law students whose journey to professional fulfillment was boosted by the Bethesda Home for the blind scholarship scheme. It takes into account the challenges encountered before the intervention of Bethesda, the nature of the scholarship, the reason behind the scholarship, the efforts of Bethesda, the expressions of the students, the impact of the scholarship scheme and a call to action. Story telling skill, transcription skill, headline generation, on-page search engine optimization skill, report writing technique and keyword generation skills were deployed to produce the story that resonated with donors and partners. It captures the emotions of the beneficiaries through an unrivalled transcription technique that helped to further highlight the impact of the work. Generated email subscribers and new donors within the first 30 days of publication.